Mintra has achieved a Feefo Gold Trusted Service Award in recognition of providing exceptional experiences to its online customers. The coveted award – one of the highest accolades to be issued by the independent review provider – has been made based on real feedback from customers who purchased elearning courses on mintra.com in 2021.
The Feefo Gold Trusted Service Award is the highest award possible for a company over a 12-month period. Over 80% of Mintra’s customer reviews have a Feefo service rating of between 4.5 and 4.9 out of a possible 5 and have provided overwhelmingly positive feedback on the end-to-end purchase process and the quality of the courses bought.
Mintra.com currently offers 360 elearning courses for maritime, energy and other safety-critical industries, with a further 140 due to be added in the coming weeks. This includes both the OPITO MIST and IMIST courses for workers in the energy sector. Customers can search, demo, purchase and launch courses through a self-service model without the need for a contract or contact with salespeople.
Katrine Knowland, digital marketing manager at Mintra, said: “When we launched our new website at the end of 2020, we wanted it to be more than a corporate shop window. We wanted to create a channel to reach a new and fast-growing global market of next-gen customers who want to purchase online but still expect high-level customer support and a quality end product.
“We are absolutely delighted to have secured the Feefo Gold standard in our first year. It’s not only a reflection on the hard work that went on behind the scenes in creating such a high-performing website, but also on our website and support team members who respond to queries and quickly and efficiently resolve any issues that customers experience.”
“We are absolutely delighted to have secured the Feefo Gold standard in our first year. It’s not only a reflection on the hard work that went on behind the scenes in creating such a high-performing website, but also on our website and support team members who respond to queries and quickly and efficiently resolve any issues that customers experience.” Katrine Knowland, Digital Marketing Manager
The website’s ecommerce function has been designed specifically for individuals and organisations that require only a small number of course licences. Customers can test whether the learning solutions are right for them through ‘try before you buy’ product demonstrations. This is revolutionary in the online training market, where the standard approach to seeing the product in action requires interaction with a sales team.
Feefo’s Trusted Service Awards are unique as they are based purely on feedback from real customers, meaning they truly reflect a company’s commitment to customer service. With online interactions soaring since the start of the Covid-19 pandemic, and people now 40% more likely to leave feedback after a purchase, the awards have taken on even greater significance.
Tony Wheble, CEO at Feefo, said: “The Trusted Service Awards recognise companies that go above and beyond to provide the very best customer experience. I’m so impressed by how our customers have overcome the challenges of the past two years. I can’t wait to see what they achieve in 2022.”
Mintra will be exhibiting at Maritime Cyprus 2022, and co-sponsoring the opening reception, one of the most significant maritime events globally.
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