Mintra Celebrates Winning HR Network Scotland’s Leading with Kindness Award
Mintra is proud to announce that it has been recognised as the winner of the prestigious Leading with Kindness Award at the HR Network Scotland Awards 2024. Sponsored by culture consultants Leading Kind, the accolade celebrates Mintra’s commitment to fostering a workplace culture rooted in empathy, compassion, and positive impact. More than just a recognition, this award is a celebration of the transformative power of kindness in driving workplace success.
Recognising Leadership Through Kindness
The Leading with Kindness Award celebrates organisations, teams, or individuals that demonstrate empathetic leadership and genuine care for colleagues or customers, resulting in measurable business success.
For Mintra, this journey began in the wake of the COVID-19 pandemic, when senior leaders pledged to shift the company culture toward greater trust, empowerment, and individual growth. The result? A transformation into a more agile and inclusive organisation.
Amy Reid, Global People & Culture DirectorThis award is an acknowledgement of the way our leadership team has embraced the change and embedded it into Mintra. "
Embedding Kindness into Leadership
To bring this vision to life, Mintra redefined its leadership approach. Managers were trained to balance task-oriented skills with emotional intelligence, fostering cultural sensitivity and empathy across its global workforce. This approach has proven instrumental in managing remote teams and multicultural dynamics effectively.
Key initiatives include the establishment of a Care Team, a wellbeing committee dedicated to addressing employees’ emotional needs and promoting positive social interactions. Through targeted training, support resources, and team-building activities, the Care Team has created a workplace environment built on psychological safety and collaboration.
Amy Reid, Global People & Culture Director, shared her perspective: “This approach has enhanced employee well-being and reinforced the importance of empathetic leadership as a critical factor for organisational success.
"This award is an acknowledgement of the way our leadership team has embraced the change and embedded it into Mintra.”
Tangible Benefits of a Kindness Culture
Mintra’s commitment to kindness has delivered tangible benefits to the business. Employee engagement and cross-functional collaboration have increased and enabled the company to exceed customer expectations. A standout example is the successful delivery of a large-scale bespoke digital learning solution under tight deadlines, achieved through cross-departmental teamwork that leveraged diverse industry expertise and learning technologies.
Mintra’s kindness culture extends beyond day-to-day operations, incorporating awareness initiatives such as International Women’s Day, Neurodiversity Celebration Week, and Employee Appreciation Day. These efforts have united employees across the globe and strengthened Mintra’s community spirit.
Kevin Short, Chief Executive Officer (CEO)At Mintra, we believe kindness is more than just a value—it’s a strategy that drives success for our employees, customers, and communities. "
Celebrating Kindness
Mintra actively celebrates the contributions of its leaders and employees. Recognition initiatives include shout-outs during team talks and on the internal communications hub ‘MintraNet’, as well as peer-to-peer acknowledgement programs. Anonymous feedback surveys have provided actionable insights, helping Mintra refine its workplace culture and continuously improve.
This dedication has translated into measurable outcomes, such as a low voluntary turnover rate of under 2% in 2023, an industry-leading employee engagement score of nearly 80%, and significant internal promotions—16% of the workforce in 2023 alone. These achievements underscore the value of kindness as a driver of retention, engagement, and performance.
A Message from the CEO
Kevin Short, Mintra’s CEO, reflected on the company’s achievement:
“Winning the Leading with Kindness Award is a testament to the dedication and character of our people. At Mintra, we believe kindness is more than just a value—it’s a strategy that drives success for our employees, customers, and communities. We are honoured to be recognised for our efforts and will continue to build a workplace where kindness thrives.”
Looking Ahead
Mintra extends its gratitude to HR Network Scotland and Leading Kind for spotlighting the role of kindness in transforming organisations. As the company looks to the future, it remains steadfast in its commitment to leading with empathy and making a meaningful impact on its people, customers, and the industry at large.