Mintra expands maritime course library significantly and targets near doubling of vessels supported by its eLearning content
12 / 08 / 2021
Norway-headquartered digital learning specialist Mintra estimates that a major expansion of its eLearning course library for the maritime industry will enable the company to almost double the number of vessels it supports by the end of 2022.
The launch of the expanded library, which sees the number of titles increase from 107 to 238, is one of the measures being undertaken on Mintra's current guidance for 10% organic growth this year.
The company has created a dedicated maritime sales team to pursue what it believes is an addressable market of 54,000 vessels globally that have a need for online technical and compliance training. Mintra estimates it will add more than 30 new customers to its portfolio in the next 16 months, increasing the overall number of vessels it supports from 1,800 to 3,400 by the end of 2022.
The library expansion is part of a concerted drive by Mintra into the maritime space - a move which this year has already seen the acquisition of maritime specialists Safebridge and overall revenue from the sector surpass income from energy for the first time. This is on the back of a 24% increase in sales of content to shipping customers in 2020.
Mintra chief executive officer Kevin Short said the expanded library addressed the full scope of seafarers' training needs and this, together with superior system functionality designed specifically for connectivity challenges in the marine environment, made Mintra a strong challenger to the current dominant supplier in the sector.
He said: "While maritime has always been a core customer base for Mintra, the past 12 months have seen a significant uptick in our revenues from this sector. As the industry embraces the efficiencies of learning technologies, Mintra will continue to lead the digital transformation and be a trusted partner to our maritime clients as they adapt and evolve.
"The addition of over 100 new technical and compliance courses, all of which have been developed in-house by Mintra supported by the knowledge and expertise of our team of industry subject matter experts, has created a holistic eLearning library fit for the needs of today's seafarers. We now offer an accessible, low carbon and cost-efficient alternative as a supplier of a complete digital learning solution.
"Two major new contracts for our maritime content were signed even before the completion of the library and several existing clients have committed to increase their eLearning spend on the additional titles that are now available.
"We confidently predict that even more operators will follow suit. Maritime and energy have always represented Mintra's core markets and we are in an excellent position to leverage the knowledge we have gained in energy - an industry born in the technological age - and use it for the benefit of our maritime clients."
In building the expanded library, Mintra worked with existing and prospective clients to examine training matrices and identify courses essential to the competency needs of seafarers. It also consulted with several highly respected industry experts to understand how to maximise the benefits of the increased portfolio.
The new courses represent 66 hours of additional maritime online learning content and cover a wide range of safety, regulatory, operational and technical subjects, broken down by rank and job role from deck officers to galley staff. The library also includes soft skills courses - abilities which are growing in demand given smaller crews and increased automation.
A number of the courses have been STCW accredited by the Norwegian Maritime Authority (NMA), and several are in the process of being accredited by certification body DNV. As a company, Mintra is a DNV Approved Maritime Training Provider, has management systems approved by Bureau Veritas and is accredited by organisations including ECITB, OPITO, CPD and RoSPA.
Mintra is a leading provider of digital learning and human capital management systems for safety-critical industries worldwide. Trainingportal - a learning and competency management system - provides an online portfolio of over 2,000 eLearning courses to more than 1.7 million workers. For further information, please visit mintra.com
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